File Assignment Example | Topics and Well Written Essays - 250 words

File - Assignment Example The standard of living is then advertised to the society. The society eventually takes up the new trends and starts to live them (Sandhusen, 12). This way, marketing delivers the standard of living to the society. The statement means that through marketing, other people are able to see value in a product that has been developed by another individual or firm. This is because; through marketing, the information related to the qualities, need and use of the product is passed on to others who may not have been aware of the existence of the product or its uses (Sandhusen, 47). This way, the value of the product is created in the minds of others. Exchange theory is a hypothesis postulating that social exchange builds human relationships through a tradeoff by the humans based on cost and benefit evaluations (Sandhusen, 17). Exchange theory is marketing’s most difficult task, since marketing must show the target audience how the product or service being marketed will benefit the audience in exchange of their monetary value. If marketing does not manage to show the target audience that the benefit conferred by the product or service is of equal value, then the target audience will not be persuaded to